Lexibloom

Privacy policy

Updated 16 October 2026

Lexibloom is a word-puzzle game for learning languages. This page explains what the game sends to its server and to Meta, why, and how to delete it.

The short version: the game never asks for your name or email address, and it shows no ads. We advertise it on Facebook and Instagram, so it tells Meta when it’s installed, opened, and when you buy something. It tracks you across other companies’ apps and websites only if you tap Allow when your iPhone asks. We never sell data.

What the game sends us

A random player ID
On first launch the game makes a random ID and a secret key for you. They’re kept in your iPhone’s keychain (and in iCloud Keychain, if you use it) so your progress can follow you to a new iPhone. They aren’t linked to your name, email address or Apple ID.
Your game progress
A copy of your save (levels, stars, coins, the words you’ve learned, your garden and your settings), so you get it back if you reinstall the game or move to a new phone.
How the game is played
Events such as opening the game; each step of the first-time setup; which screens you open; starting, winning, losing or leaving a level; using a booster; the sentences you build and the words you place, right or wrong; starting, finishing or leaving a lesson; opening the shop; your answer, if the game asks whether you’re enjoying it; and, each time you leave the game, the coins, boosters, lives and stars you earned and spent. Each has a time, the app version and a count of how many times you’ve opened the game. We use them to find levels that are too hard, fix what’s confusing and decide what to make next.
Reminders
Whether you allowed notifications, the hours your iPhone has planned the game’s reminders for, and when you open the game by tapping one: which kind it was (for example the daily reminder or Grandma’s gift) and how long after it arrived. The reminders themselves are scheduled by your iPhone; nothing is sent to your phone from our server.
Purchases
For each in-app purchase: the App Store transaction ID, the item, its price and currency, and the App Store country. We check these with Apple to confirm the purchase is real, and to count sales. Payment itself is handled entirely by Apple: we never see your card details or your Apple ID.
Device basics
That you’re playing on iOS, your iPhone’s model (for example “iPhone15,2”, which names a kind of iPhone, not yours) and iOS version, whether the game came from the App Store, TestFlight or a development build, the app version, your language and region setting (for example “en-US”), your time zone, and the country your connection comes from, as reported by our host. We don’t store your IP address.
Error reports and performance
If the game runs into a bug: the error message, where in the game’s code it happened, and the app version. If the game closed unexpectedly while it was on screen (a crash, or iOS closing it), the next time you open it sends which screen or level it was on and the app version. If a level fails to load, we’re told that too. And how long the game took to start. To stop our error-report address being flooded, reports sent before you have a player ID are counted per hour using a scrambled code made from your connection’s address, which can’t be turned back into the address and is deleted within two hours.
Messages you send us
What you write in the form on our support page, and the email address you give us there so we can reply.

On this website

When you tap a link to the App Store on this site, we count the tap: which link it was, the kind of device (iPhone, Android or computer), the country, and the website you came from (its name only, such as instagram.com). We don’t store your IP address and the site sets no cookies.

What we don’t collect

Your name, contacts, photos, precise location, microphone or camera. Our server never receives your iPhone’s advertising identifier. The game’s spoken words come from your iPhone’s own built-in speech, working on the device.

What the game sends to Meta

We advertise Lexibloom on Facebook and Instagram. To learn which ads bring new players, the game includes Meta’s software development kit (SDK), which sends the following straight from your iPhone to Meta:

After your first win, your iPhone asks whether Lexibloom may track your activity. If you tap Ask App Not to Track, iOS doesn’t give the game your advertising identifier, and the game’s events reach Meta marked as not allowed for tracking. Meta says it then measures ads through its Aggregated Event Measurement, which removes identifiers and combines data across many people before reporting. You can change your answer at any time in your iPhone’s Settings → Privacy & Security → Tracking. Meta also gets Apple’s anonymous install reports (SKAdNetwork), which name no person or device.

Meta handles this data under Meta’s privacy policy.

Who we share it with

No one, apart from these three companies:

We don’t sell data and don’t share it with data brokers. Nothing on our server is sent to Meta. We would only disclose it if the law required us to.

How long we keep it

Deleting your data

In the game, open Settings and choose Reset all progress. That deletes your cloud save, your gameplay events, the daily summaries and your player ID from our server, and starts the game afresh on your phone. It can’t be undone.

You can also ask us to delete it, or to tell you what we hold, from the support page.

What Meta holds is kept and deleted under Meta’s privacy policy. Deleting the game makes Meta’s SDK start with a new random ID if you install it again.

Children

Lexibloom is made for a general audience. It never asks anyone for a name, email address or other contact details, and it has no chat with other players and no ads. It tracks no one unless they tap Allow when their iPhone asks.

Changes to this policy

If this policy changes, the new version will be posted on this page with a new date.

Questions

Write to us from the support page.